iPhone - dropped!!

I did it, I only went and did it.....  I dropped my phone today in 'Card Factory'....  It made an almighty crash as it bounced around the floor, eventually landing face down, right on its screen?.  A kind lady picked it up for me whilst I was trying to put my purchases onto the counter to free up a hand to pick it up myself.  I must have looked like an incompetent air head.  She gave me that sympathy look as she saw the distraught look on my face and probably also because of my stupidity of practically throwing my phone across the floor, I mean, who forgets that they have their phone tucked